News and Events

Rico Love celebrated his birthday this week in Miami. As the choice birthday sunglasses, Rico was rocking a pair of The Vintage Frames Company Ultra Goliath 2 Sunglasses. The Ultra...

The power of speech and the command of language is very important. Wether for intellectual reasons, or means of protection, words are more lethal then a sword. The joke in...

If you don't know who Justin Bieber is than you have obviously been living under a rock for the past 5 years, also, if you don't know what the Ultra...

As you know my one rule is that i do not comment on music. I will help those who i think are genuine in their craft and have dedication. I...

With people watching studying your every move it is increasingly important to keep it moving. The big joke amongst the industry is that by the time our competitors have caught...

Everyone goes about getting a competitive edge in their own way. Personally, I study my industry like I'm a detective. Even though I don't consider anyone to be my competition,...

Sky, Ocean, Ludacris takes us all over the world with incredible visuals in his newest VIDEO "Rest Of My Life" featuring David Guetta and no one else then the homie...

Chubbie Baby ? Maybe your not familiar with the name but I could definitely tell you that he's been around for a minute in the dipest movement. On the cover...

In life it is important that you define your goals. Some of us came from rich backgrounds, and some from poor. Regardless the one thing we have in common is...

From the desk of Dr. Shapiro blogs started about 4 years ago. It was a way for me to answer the vast amount of emails I would get from people...

It has come to my attention that a really true Vintage Sunglasses collector Davon Ford will be taking a vacation to Montreal this week. I got an email about a...

You know why they call these work boots? Simple, because when you put them on you should get to fucking work. Busted tongues, ripped laces, and scuffed toes, but guess...