News and Events

In the early late 80's and early 90's Cazal started to explore another way of looking at frames production. Famed designer Cari was interested in a little bit of a...

If y'all looking at this pic and thinking I'm dope because there is money in a bag, YOU'RE WRONG. Money is a very tricky thing. Is it really mine? Did...

My homie @mookeebyyuske made this fly tshirt. When I was rocking it last night someone came up to me, looked at my tshirt, and said "you are just misunderstood". This made me...

This is one of my best friends @chrisb514 last night at the #xo show in#montreal. For #halloween he decided to dress up like me. I have to say he definitely went all out even down to...

Branding. Some think of it as how they want to be seen. I think about it as how I want to be remembered. In a company based on #fashion #history it has been...

10 years ago today we lost #JMJ of the legendary #rundmc. One of the founding groups of HipHop, Run Dmc paved the way for so many artists in many genres....

I think we can safely say I see things differently then others. Growing up my friends were addicted to video games. I can't honestly say I was really into them....

Some call me fucking crazy, others call me different, I prefer unique. Some see an Object as it is. Some can see beauty in any object. Some see things in...

As I engage in opening up a Gentlemen's club I find others asking; what is a gentleman? When I was younger my grandfather would constantly tell me to be a...

Nyc was buzzing last night with Kanye West performing at the Samsung Galaxy Note 2 release party. He performed both old and new songs from his albums. While performing, he...

Typically optical shops stay in one place. They usually are contained in one practice, sometimes with other stores. This is a formula that the industry had become comfortable with. Kids...

Just another day of hustlin for Ben. He knocks the price of a Jesus piece down from $27k to $22k in exchange for a shout out on twitter from the...